P.A.S.S. Framework marketing plan for a Family Counseling
Today, we’re sharing a P.A.S.S. Framework marketing plan for a Family Counseling business and exploring the unique challenge they face when working with traditional marketing agencies. Many of these agencies rely on generic tactics that overlook the emotional nuance and trust-building required to attract families in crisis. The result? Missed connections, low engagement, and a serious lack of qualified leads. Now let’s see how a P.A.S.S. Framework marketing plan is different.
Business Details:
Business Type: Family Counseling
Specialty: Therapy for families & couples
Ideal Client: Families facing emotional challenges
Location: Orlando
Language: English
🎯 Power Offer:
We provide families facing emotional challenges looking to restore trust and connection, offering professional therapy for families and couples so you can heal relationships and create a more supportive home, without the overwhelm of navigating this alone, in as little as 8 weeks.
🧠 The P.A.S.S. Framework Marketing Plan for Family Counseling in Orlando
1⃣ PROSPECT – Attracting the Right Audience
Create social media reels and short-form videos discussing common family challenges (communication breakdowns, parenting stress, emotional distance)
Launch a local blog series like "Orlando Families Speak: Real Talk About Healing Together"
Run awareness campaigns using Facebook and Instagram targeting Orlando families with interest in parenting, marriage, or wellness
Use lead magnets like “10 Questions to Rebuild Family Connection”
2⃣ ACQUIRE – Starting the Conversation
Use a “Family Connection Quiz” to help families self-identify their emotional needs
Embed a short intake survey for new leads that guides them based on urgency or family type (blended, co-parenting, traditional, etc.)
Offer a free 20-minute intro consultation as a follow-up to quiz takers to increase commitment
3⃣ SELL – Converting with Confidence
Use NEPQ-style questions in sales calls like:
“How long have you been feeling this disconnection at home?”
“What would it mean for your family to get back to a place of trust?”
Position therapy not as a last resort, but as the proactive tool to avoid future emotional breakdowns
Share anonymous testimonials and success stories from families in Orlando to reinforce safety and results
4⃣ SUPPORT – Turning Clients into Advocates
After 3 sessions, send a check-in message to gather feedback and reinforce progress
Offer a “Referral & Reconnect” program for families who refer others
Request Google reviews with easy links and a thank-you gift for participants
Create an “Alumni Support Circle” email group with monthly inspiration and tips
With a P.A.S.S. Framework Marketing Plan, your family counseling business doesn’t have to rely on old-school marketing that fails to reach the people who need you most. Instead, you get a simpler, better, and more affordable system that builds real relationships, generates consistent leads, and delivers measurable ROI.
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