P.A.S.S. Framework marketing plan for a Family Dentist
Today, we’re sharing a P.A.S.S. Framework marketing plan for a Family Dentist and a short explanation of what their challenge is working with traditional marketing agencies.
Family dental practices focused on preventive care for kids often struggle with cookie-cutter marketing strategies that fail to connect with local families. Traditional agencies typically promote "generic" dental services instead of highlighting what really matters to parents - trust, gentle care, and long-term health for their children.
Now let’s see how a P.A.S.S. Framework marketing plan is different.
📌 Based on:
Business Type: Family Dentist
Specialty: Preventive dental care for pre-teens
Ideal Client: Families with young children
Location: Orlando
Language: English
💥 Power Offer:
We provide families with young children looking to build healthy lifelong dental habits, offering gentle, preventive dental care tailored for pre-teens so you can protect your child's smile and avoid costly treatments later, without the stress or fear that comes with typical dental visits, in just two visits per year.
🧩 P.A.S.S. Framework Marketing Plan
1⃣ Prospect – Engage Qualified Leads with Value-Driven Content
Educational video series: “How to Help Your Child Love the Dentist”
Blog posts: “The 3 Most Common Dental Problems in Pre-Teens (and How to Prevent Them)”
Instagram Reels featuring kid-friendly dental tips
Facebook groups outreach: Local parenting groups in Orlando
AI email campaign: “Smile Stages” - a 5-part series on dental development for ages 6-12
2⃣ Acquire – Start the Conversation with Smart Intake
Interactive quiz: “Is Your Child’s Smile on Track?” with customized results
Survey for parents: Top concerns before booking a dental appointment
Lead magnet: Free printable “Tooth Brushing Tracker for Kids”
Instant appointment finder for convenience
3⃣ Sell – Convert with NEPQ Sales Flow
Personalized follow-up calls using insights from quiz/survey
Discovery session for new families: “First Visit Walkthrough” with a staff member
Testimonials from other parents shown during sales process
Objection-handling scripts focused on fear reduction and convenience
Framing the long-term value of preventive care vs. reactive treatments
4⃣ Support – Turn Happy Families into Referring Advocates
Post-visit check-in texts and fun review reminders
Quarterly “Smile Report” for each child (with visuals)
Review campaigns with incentives for school supplies donations
Referral rewards: Gift cards for family-friendly Orlando businesses
“Smile Stars” wall of fame in office and online (with photo permission)
A P.A.S.S. Framework Marketing Plan is simpler, better, and cheaper than traditional options - and it’s built to produce trackable R.O.I. every step of the way.
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