P.A.S.S. Framework marketing plan for an After School Program
Today, we’re sharing a P.A.S.S. Framework marketing plan for an After School Program and a short explanation of what their challenge is working with traditional marketing agencies. These programs often face the struggle of being treated like a generic daycare, leading to bland messaging that doesn’t highlight the educational value and peace of mind they offer to busy parents. Most agencies miss the mark in emotionally connecting with parents' real concerns or differentiating their program from others in the area. Now let’s see how a P.A.S.S. Framework marketing plan is different.
Business Details:
Business Type: After School Program
Specialty: Homework help and enrichment activities
Ideal Client: Parents with kids aged 6-12
Location: Orlando
Language: English
🎯 Power Offer
We provide busy Orlando parents with kids aged 6-12 looking to balance work and home life, a trusted after school program with homework help and fun activities so you can enjoy peace of mind knowing your child is learning and having fun, without worrying about rushed evenings or falling behind at school, all within the first week of enrollment.
🧩 The P.A.S.S. Framework Marketing Plan
1⃣ Prospect – Attracting the Right Audience
Run short-form social videos on Facebook and Instagram showing happy kids doing homework, group games, and fun projects
Share testimonials from real parents highlighting the transformation in their evening routines
Weekly blog and email topics like “How to Avoid Homework Battles” and “5 Benefits of After School Enrichment”
2⃣ Acquire – Starting the Conversation
Create a fun “What’s Your Child’s After School Personality?” quiz to engage parents and help match them with the right activities
Use the quiz to segment leads by academic needs vs. enrichment focus
Follow-up emails tailored to their concerns: academic support, social development, or safety
3⃣ Sell – Converting with Confidence
Use NEPQ-based messaging in follow-ups:
“What are your biggest concerns during the after school hours?”
“What would it mean if your child could finish their homework before dinner every night?”
Offer a no-risk trial week so families can experience the program without pressure
Position the program as a solution for parents who want “school-day structure with after-school fun”
4⃣ Support – Turning Customers into Advocates
Weekly check-ins with parents via text or email to share their child’s progress or fun moments
End-of-month satisfaction surveys with space for feedback
Ask for Google and Facebook reviews after 2 weeks of positive experience
Create a referral incentive program: “Bring a friend, get a free week!”
A P.A.S.S. Framework marketing plan is simpler, better, and cheaper than traditional approaches. It gives local after school programs a trackable system for growth, builds trust with parents, and creates a community of raving fans — all while producing real, measurable ROI.
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