To achieve 400 car sales/month by the end of the year, the focus is scaling lead generation, optimizing conversion processes, and leveraging existing assets. Here's the the plan:
Note: All figures are estimates provided by Marvin.
50,000 Database:
Run a database reactivation campaign with tailored offers and financing solutions to re-engage "lost" or inactive leads. (Introduce to Marvin)
Marvin uses SMS, email, and voicemail drops to offer “what the person wants".
Referral Base (70% of Sales):
Launch a referral incentive program:
Offer $100 cash for every successful referral.
Promote through automated messages and in-store QR codes.
Reach Campaign (The Car Prism):
YouTube (5 Minute Content):
Average organic reach per video: 1,000–5,000 views.
Monthly reach: 200,000–1,000,000 views.
Instagram Reels, TikTok, and Facebook (Short-Form Content):
Average organic reach per short video: 500–2,000 views.
Monthly reach: 700,000–2,800,000 views.
Total Organic Reach Estimate:
900,000–3,800,000 views per month, depending on platform optimization and audience engagement.
Boosting Long-Form Videos (YouTube/Facebook):
Budget: $2,000/month → Estimated reach: 200,000 additional views.
Boosting Short-Form Videos (Instagram/TikTok):
Budget: $1,000/month → Estimated reach: 200,000 additional views.
Total Paid Reach Estimate:
400,000 views, supplementing organic reach.
Implement an AI assistant via HighLevel (GHL) to handle 24/7 inquiries:
Respond to after-hours and weekend leads.
Pre-qualify leads based on financing needs and preferences.
Schedule test drives automatically.
Automate lead follow-ups for all stages:
24-hour post-inquiry follow-ups.
Reactivation of "lost" leads after 120 days.
Segment leads into:
Ready-to-Buy (active searchers, pre-approved financing).
Financing Challenges (needs nurturing or guidance).
Interested (needs follow-up touchpoints).
Use automated workflows to ensure no lead is ignored.
Shorten response times for all inquiries to under 5 minutes (via automation).
Create financing-first funnels:
Ads → Pre-qualification → Instant callback for approval.
Assign clear roles to sales reps for walk-ins and digital leads:
Digital leads need scripted NEPQ-style questioning to build trust and urgency.
Promote referral incentives at every customer touchpoint.
Offer loyalty discounts for returning customers to drive repeat sales.
Set up systems: AI agent, workflows, CRM segmentation.
Run reactivation campaigns targeting 50,000 past leads.
Launch referral program.
Join The Pulse.
Measure effectiveness and tweak campaigns based on data.
Scale successful campaigns further.
Continue effective follow-ups with lost and after-hours leads.
Scale
Current sales: 200 cars/month → Budget: ~$240,000/month.
Hire or train additional staff to handle:
2x customer inquiries.
2x test drives and sales meetings.
Weekly KPIs to track:
Cost per lead.
Lead-to-sale conversion rate.
Sales velocity (time from lead to close).
With this plan:
Short-Term Gains:
Add 60 car sales through lead reactivation and referrals.
Sustained Growth:
Build pipeline with AI, ads, and reactivation campaigns to consistently hit 300 sales/month by September.
End Goal:
Achieve 400 sales/month by December with compounding effects from referrals, holiday urgency, and expanded media reach.