Plan to Double Sales by December 31st

Plan to Double Sales by December 31st

January 09, 20253 min read

Plan to Double Sales by December 31st

To achieve 400 car sales/month by the end of the year, the focus is scaling lead generation, optimizing conversion processes, and leveraging existing assets. Here's the the plan:

Note: All figures are estimates provided by Marvin.


1. Core Strategy

A. Leverage Existing Assets

  • 50,000 Database:

    • Run a database reactivation campaign with tailored offers and financing solutions to re-engage "lost" or inactive leads. (Introduce to Marvin)

    • Marvin uses SMS, email, and voicemail drops to offer “what the person wants".

  • Referral Base (70% of Sales):

    • Launch a referral incentive program:

      • Offer $100 cash for every successful referral.

      • Promote through automated messages and in-store QR codes.

B. Prospecting

  • Reach Campaign (The Car Prism):

    • YouTube (5 Minute Content):

      • Average organic reach per video: 1,000–5,000 views.

      • Monthly reach: 200,000–1,000,000 views.

    • Instagram Reels, TikTok, and Facebook (Short-Form Content):

      • Average organic reach per short video: 500–2,000 views.

      • Monthly reach: 700,000–2,800,000 views.

Total Organic Reach Estimate:
900,000–3,800,000 views per month
, depending on platform optimization and audience engagement.

  • Boosting Long-Form Videos (YouTube/Facebook):
    Budget: $2,000/month → Estimated reach: 200,000 additional views.

  • Boosting Short-Form Videos (Instagram/TikTok):
    Budget: $1,000/month → Estimated reach: 200,000 additional views.

Total Paid Reach Estimate:
400,000 views
, supplementing organic reach.


2. Technology & Automation

A. AI-Powered Lead Nurturing

  • Implement an AI assistant via HighLevel (GHL) to handle 24/7 inquiries:

    • Respond to after-hours and weekend leads.

    • Pre-qualify leads based on financing needs and preferences.

    • Schedule test drives automatically.

  • Automate lead follow-ups for all stages:

    • 24-hour post-inquiry follow-ups.

    • Reactivation of "lost" leads after 120 days.

B. CRM Optimization

  • Segment leads into:

    • Ready-to-Buy (active searchers, pre-approved financing).

    • Financing Challenges (needs nurturing or guidance).

    • Interested (needs follow-up touchpoints).

  • Use automated workflows to ensure no lead is ignored.


3. Sales Process Optimization

A. Streamline Lead-to-Sale Journey

  • Shorten response times for all inquiries to under 5 minutes (via automation).

  • Create financing-first funnels:

    • Ads → Pre-qualification → Instant callback for approval.

  • Assign clear roles to sales reps for walk-ins and digital leads:

    • Digital leads need scripted NEPQ-style questioning to build trust and urgency.

B. Referral and Loyalty Programs

  • Promote referral incentives at every customer touchpoint.

  • Offer loyalty discounts for returning customers to drive repeat sales.


4. Execution Timeline

January:

  • Set up systems: AI agent, workflows, CRM segmentation.

  • Run reactivation campaigns targeting 50,000 past leads.

  • Launch referral program.

  • Join The Pulse.

March to May:

  • Measure effectiveness and tweak campaigns based on data.

  • Scale successful campaigns further.

  • Continue effective follow-ups with lost and after-hours leads.

June to December:

  • Scale


5. Resource Allocation

A. Marketing Budget:

  • Current sales: 200 cars/month → Budget: ~$240,000/month.

B. Team Scaling:

  • Hire or train additional staff to handle:

    • 2x customer inquiries.

    • 2x test drives and sales meetings.

C. Performance Monitoring:

  • Weekly KPIs to track:

    • Cost per lead.

    • Lead-to-sale conversion rate.

    • Sales velocity (time from lead to close).


Expected Results

With this plan:

  1. Short-Term Gains:

    • Add 60 car sales through lead reactivation and referrals.

  2. Sustained Growth:

    • Build pipeline with AI, ads, and reactivation campaigns to consistently hit 300 sales/month by September.

  3. End Goal:

    • Achieve 400 sales/month by December with compounding effects from referrals, holiday urgency, and expanded media reach.

Plan to Double Sales by December 31st

Marvin

Marvin is the assistant to Daniel Morel

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