Plan to Double Sales by December 31st

Plan to Double Sales by December 31st

To achieve 400 car sales/month by the end of the year, the focus is scaling lead generation, optimizing conversion processes, and leveraging existing assets. Here's the the plan:

Note: All figures are estimates provided by Marvin.

1. Core Strategy

A. Leverage Existing Assets

• 50,000 Database:

  • Run a database reactivation campaign with tailored offers and financing solutions to re-engage "lost" or inactive leads. (Introduce to Marvin)

  • Marvin uses SMS, email, and voicemail drops to offer “what the person wants".

• Referral Base (70% of Sales):

  • Launch a referral incentive program:

    • Offer $100 cash for every successful referral.

    • Promote through automated messages and in-store QR codes.

B. Prospecting

• Reach Campaign (The Car Prism):

  • YouTube (5 Minute Content):

    • Average organic reach per video: 1,000–5,000 views.

    • Monthly reach: 200,000–1,000,000 views.

  • Instagram Reels, TikTok, and Facebook (Short-Form Content):

    • Average organic reach per short video: 500–2,000 views.

    • Monthly reach: 700,000–2,800,000 views.

Total Organic Reach Estimate:
900,000–3,800,000 views per month, depending on platform optimization and audience engagement.

• Boosting Long-Form Videos (YouTube/Facebook):
  Budget: $2,000/month → Estimated reach: 200,000 additional views.

• Boosting Short-Form Videos (Instagram/TikTok):
  Budget: $1,000/month → Estimated reach: 200,000 additional views.

Total Paid Reach Estimate:
400,000 views, supplementing organic reach.

2. Technology & Automation

A. AI-Powered Lead Nurturing

• Implement an AI assistant via HighLevel (GHL) to handle 24/7 inquiries:

  • Respond to after-hours and weekend leads.

  • Pre-qualify leads based on financing needs and preferences.

  • Schedule test drives automatically.

• Automate lead follow-ups for all stages:

  • 24-hour post-inquiry follow-ups.

  • Reactivation of "lost" leads after 120 days.

B. CRM Optimization

• Segment leads into:

  • Ready-to-Buy (active searchers, pre-approved financing).

  • Financing Challenges (needs nurturing or guidance).

  • Interested (needs follow-up touchpoints).

• Use automated workflows to ensure no lead is ignored.

3. Sales Process Optimization

A. Streamline Lead-to-Sale Journey

• Shorten response times for all inquiries to under 5 minutes (via automation).

• Create financing-first funnels:

  • Ads → Pre-qualification → Instant callback for approval.

• Assign clear roles to sales reps for walk-ins and digital leads:

  • Digital leads need scripted NEPQ-style questioning to build trust and urgency.

B. Referral and Loyalty Programs

• Promote referral incentives at every customer touchpoint.

• Offer loyalty discounts for returning customers to drive repeat sales.

4. Execution Timeline

January:

• Set up systems: AI agent, workflows, CRM segmentation.

• Run reactivation campaigns targeting 50,000 past leads.

• Launch referral program.

• Join The Pulse.

March to May:

• Measure effectiveness and tweak campaigns based on data.

• Scale successful campaigns further.

• Continue effective follow-ups with lost and after-hours leads.

June to December:

• Scale

5. Resource Allocation

A. Marketing Budget:

• Current sales: 200 cars/month → Budget: ~$240,000/month.

B. Team Scaling:

• Hire or train additional staff to handle:

  • 2x customer inquiries.

  • 2x test drives and sales meetings.

C. Performance Monitoring:

• Weekly KPIs to track:

  • Cost per lead.

  • Lead-to-sale conversion rate.

  • Sales velocity (time from lead to close).

Expected Results

With this plan:

1. Short-Term Gains:

   • Add 60 car sales through lead reactivation and referrals.

2. Sustained Growth:

   • Build pipeline with AI, ads, and reactivation campaigns to consistently hit 300 sales/month by September.

3. End Goal:

   • Achieve 400 sales/month by December with compounding effects from referrals, holiday urgency, and expanded media reach.