S Is for Sales: The NEPQ Way to Convert Curiosity into Clients
Ohh yes—S is for Sales, and we’re not playing amateur hour.
We’re starting with permission, connection, and curiosity already established. Now it’s time to sell like a doctor, not a used car dealer—and that’s where NEPQ slides in like Marvin with perfect timing.
S Is for Sales: The NEPQ Way to Convert Curiosity into Clients
So far, we’ve done our job:
✅ Got their attention
✅ Earned permission to continue
✅ Qualified them as someone worth serving
Now what?
Now... we don’t pitch.
We probe.
We peel.
We let them sell themselves on the change they want—and we guide them there.
🧠 Enter NEPQ: Neuro-Emotional Persuasion Questions
Developed by Jeremy Miner, NEPQ is the secret weapon of high-integrity sales. It transforms pressure into partnership by asking better questions—ones that open emotional doors.
Here's how it plays out once you’re in the Sales phase of the process:
🔍 1. Situation Questions
“Can you walk me through how you're currently handling that?”
You’re not diving into problems yet. You’re just understanding the terrain.
🔥 2. Problem Awareness Questions
“How well is that working for you?”
“Are there any challenges you're running into with that approach?”
You're helping them hear themselves say the pain out loud—which builds internal urgency without you pushing it.
💥 3. Consequence Questions
“If nothing changes, how will that affect your business this year?”
Boom. Now they’re future pacing the cost of inaction.
You’re not selling. They’re realizing.
🌟 4. Solution Awareness Questions
“If you had something that could solve that... what would that look like for you?”
Now they’re designing their own ideal outcome.
Guess who just happens to offer that exact thing? 😎
❤️ 5. Commitment Questions
“Is this something you feel could actually help you—based on what we’ve covered?”
No pressure. Just clarity.
And when they say yes? You guide them to the next step.
🧠 Why NEPQ Works Inside Smart Web + Local Hero Model
It’s automation-friendly (Marvin can learn to ask like this)
It’s human-first (Ambassadors build real trust with it)
It’s scalable (works in email, chat, video, and face-to-face)
🛠️ Use NEPQ In Your Conversations Today:
In GHL DMs
In follow-up automation
On landing pages (yes, even webpages can ask questions!)
In Local Hero interviews or onboarding chats
Final Thought:
Sales isn’t convincing people.
It’s collaborating with their clarity—and NEPQ is how we get there.
S is for Sales. But it really stands for Smart. Strategic. Scalable.
And it’s how we win.
